Why Inbound Marketing?

A few weeks ago, while still digesting the information from Social Me Workshop #7, I started thinking about the fact that Bulgarian companies are adopting the social media channel mainly to keep up with their competitors, gain a large number of fans, which they then communicate to in a one-way manner. It disappoints me that this is the major motivator for them and that they are not using the right methods for communication, though it’s not surprising at all. Keeping an eye on your competition is a great practice, but I wish companies in Bulgaria saw the benefits of inbound marketing and understood how opening up a two-way communication channel could transform their marketing for the better.

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