Online Advertising Trends

This post is based on the study by Google: What’s Trending in Display for Publishers? It addresses some of the following questions:

Which website types generated the most impressions and showed impression growth? (pgs. 10-11)

Arts & entertainment websites ranked 1st in impressions, meaning they generated the most ad displays, and also had a decent impression growth rate of 11%. Although Online Communities ranked second in number of impressions, their impression growth was -21%. Business & Industrial websites also suffered a negative impression growth of 25%. Continue reading “Online Advertising Trends”