Outdoor Campaign Gets Down to Roachville

TBWA \ South Africa’s Roachville is the first campaign I’d like to feature on the blog. It made me smile and I think it has all the features needed to be effective. Continue reading “Outdoor Campaign Gets Down to Roachville”

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Characteristics of Effective Advertising

For some time I’ve wanted to write brief analyses of advertising campaigns I like, so I’ve begun by briefly defining  what I think makes them effective. Expect to see some “fun” content on the blog soon, including print, TV and even radio advertising campaigns. Continue reading “Characteristics of Effective Advertising”