B2B vs B2C marketing: same or different

We’ve all ran into the terms – B2B marketing (Business-to-business) and B2C marketing (Business-to-customer). We’ve also ran into people and literature telling us that they are very much the same, and probably just the same amount of people and literature telling us that they are completely different. This has bothered me for some time because I work solely in the B2B world. I’d watch or read something and then I’d go into an internal debate of whether its applicable to B2B or not. I would obsess over these two terms and think about the differences and similarities, rather than focusing on learning something new. Therefore, I’ve looked for clarity on the subject. Here’s what I found: Continue reading “B2B vs B2C marketing: same or different”

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