Why Inbound Marketing?

A few weeks ago, while still digesting the information from Social Me Workshop #7, I started thinking about the fact that Bulgarian companies are adopting the social media channel mainly to keep up with their competitors, gain a large number of fans, which they then communicate to in a one-way manner. It disappoints me that this is the major motivator for them and that they are not using the right methods for communication, though it’s not surprising at all. Keeping an eye on your competition is a great practice, but I wish companies in Bulgaria saw the benefits of inbound marketing and understood how opening up a two-way communication channel could transform their marketing for the better.

Continue reading “Why Inbound Marketing?”


Social Me Workshop #7

Recently, I attended The Social Me Workshop #7, which focused on social media trends in 2012, but not only. I am glad I visited and got the chance to hear some up to date information on the subject and meet professionals in the field. In this post I will summarize the most interesting points from the conference. Social media statistics and tips, particular for the Bulgarian market, are hard to come by. These are up to date as of February, 2012. Continue reading “Social Me Workshop #7”